TikTok announced Monday that it is launching an AI shopping assistant and an in-app checkout feature that lets users buy directly from brands.
The company said users can purchase from a brand with one click from the For You feed, the app’s main algorithm-driven video feed.
TikTok describes its Shopping Assistant as a conversational AI agent designed to help users discover and purchase products. The company said it understands context and remembers users’ preferences and needs throughout a conversation.
The assistant offers real-time shopping guidance on product details, shipping information, sizing and availability, as well as help completing purchases, TikTok said.
The company said it is building the features with commerce platforms and payment providers including Salesforce, Shopify, Shoplazza and Stripe.
The features extend shopping tools into the broader app, including the For You feed, beyond TikTok Shop. The in-house marketplace, which launched in the United States in September 2023, has been the main component of TikTok’s e-commerce business.
TikTok’s Economic Impact Report, released last week, said activity on the platform helped generate $81 billion in gross domestic product for U.S. businesses. The report also found that 54 million Americans said they had purchased a product after watching a TikTok video.
Market research firm eMarketer estimates TikTok Shop generated about $15.8 billion in U.S. sales in 2025, representing roughly 18% of all U.S. social commerce.
Tags: tiktok
