Dr. Chandra Y. Osborn serves as the Chief Experience Officer at AdhereHealth.
Significant investments have been made by health plans in order to engage their members. With the advent of text messages, mobile apps, outbound calls, direct mail and digital portals, there are now more avenues than before to communicate with individuals during their healthcare journey.
Despite ongoing struggles with medication adherence, preventive care, and managing chronic diseases, numerous organizations are not reaching their members. The problem lies not in the lack of communication with members. Their lives are constantly changing, which is why healthcare tends to view behavior modification as a significant event.
This process involves pinpointing obstacles, stepping in to assist, and then proceeding to the next stage. However, altering one’s behavior doesn’t function in that manner. A person who prevails over an obstacle today could encounter a completely distinct challenge in the coming month.
Les tensions économiques commencent à surgir.
