Spotify has begun displaying Grand Theft Auto 6-themed billboards in Los Angeles and New York, pointing to a marketing partnership with Rockstar Games for the upcoming title.. The billboards use artwork shared a day earlier by artists including Travis Scott, Future and Morgan Wallen, whose posts had mirrored Rockstar’s visual style without explaining the campaign..
A post on X by user Tex2 showed additional Spotify billboards tied to the campaign.. The artwork prompted speculation that the featured artists could have music in GTA 6. Some theories go further, suggesting they may release exclusive tracks tied to the game, similar to Rockstar’s past work with Dr.
Dre on a GTA Online update.. Spotify’s involvement has also fueled speculation that the platform could preview music connected to GTA 6 before the game’s release as part of the promotional campaign.. Some online theories have suggested GTA 6 could include Spotify integration that lets players listen to personal playlists in-game, though no such feature has been confirmed..
Rockstar previously partnered with Netflix to debut the first gameplay trailer for GTA 6. That release became the most-watched content on Netflix during its first week.. Rockstar had pitched the Netflix trailer plan itself, and the company is also preparing a broader GTA 6 marketing push in Miami, where signage for the campaign is being built..
GTA 6 will be two months from release on Saturday, and Rockstar has yet to detail the scope of its Spotify plans.. Featured image credit. Tags: Featuredgta viSpotify
