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Pinterest adds AI guides for hair and nail inspiration

Pinterest introduced Beauty Guides on Tuesday, an AI-powered feature that turns saved hair and nail inspiration Pins into plans users can take to salons.. The guides provide details on what to ask for to achieve a look, expected appointment duration, price ranges and maintenance requirements.

At launch, the feature will cover hairstyle, hair color, nail shape and nail finish Pins.. Beauty Guides use the company’s visual intelligence and generative AI technology, Pinterest Intelligence, to translate images into terminology used by stylists and nail artists, such as “balayage,” “root melt” and “almond nails.”.

The feature supports users who bring inspiration photos to salons, giving them terms to discuss which elements of a look they want to change.. Users can access the guides by tapping the “Get the Guide” button within the Pinterest app. Planning details include how long each part of a process may take and its cost.

Balayage, for example, can cost hundreds of dollars.. Maintenance information includes how often users will need trims, toning or touch-ups to maintain their chosen look.. Featured image credit.

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