Meta said on Wednesday that Threads is rolling out new tools for podcast creators to promote shows, expand audiences and engage listeners on the platform.. The update adds podcast profile cards and banners on creators’ profiles and in their posts, while episode links will appear as tappable cards that let users start listening more easily..
Threads is not hosting podcasts, but Meta is positioning the app as a place for posting about shows and discussing them.. Podcast hosts will also be able to post episode transcripts directly on Threads, letting listeners read along. Creators can tag featured guests in posts, which will generate related guest cards..
Users will be able to save podcast-related posts to listen later. Threads will also send creators reminders when a new episode drops so they can post about it on the app.. Meta said Threads is adding audience measurement tools that show how posts perform over time among followers, non-followers and total viewers..
The launch comes as X has been pushing creators to post more video content, particularly podcasts, to increase engagement and generate revenue.. Threads added earlier podcast discussion features last year, including improved link cards and profile links tied to podcasts. Meta said Threads reached 500 million active users in June, putting it close to X in scale..
Featured image credit. Tags: Metathreads
